The average Shopify store owner sees 68% of Shopify customers walk away after their first purchase, never to return again. Meanwhile, your customer acquisition costs keep climbing, eating into your already thin margins.
Every lost customer represents not just a single sale, but potentially hundreds of dollars in lifetime value floating away. You know you need a loyalty app, but the thought of adding another monthly expense to your growing list of Shopify apps makes your stomach turn.
Solution: What if I told you that some of the most effective loyalty apps for Shopify stores cost absolutely nothing to get started?
In this post, you'll discover the top free Shopify loyalty apps for 2025, complete with real-world pros and cons, so you can start turning one-time buyers into repeat customers without needing to pay for more software .
What Makes a Great Free Shopify Loyalty App in 2025
Before we dive into the specific apps, let's talk about what separates the wheat from the chaff when it comes to free Shopify loyalty apps.
Seamless Shopify Integration: The best programs install in minutes, not hours. You shouldn't need a developer just to get basic points and rewards working.
Mobile-First Design: With over 70% of Shopify traffic coming from mobile devices, your loyalty program needs to look and function perfectly on phones and tablets.
Customization Without Coding: Your loyalty program should match your brand, not scream "this is a generic app." Look for programs that let you customize colors, fonts, and messaging. Loyalty Wizard for example - allows you to fully customise the app to match your brand, and build your own shopify loyalty landing page.
Room to Grow: Today's free tier should accommodate your growth without forcing an immediate upgrade. The sweet spot is programs that scale with you.
Top Shopify Loyalty Apps for 2025
1. Loyalty Wizard (Free Plan)
Loyalty Wizard's free plan is like the Toyota Prius of loyalty apps – reliable, straightforward, and gets the job done without breaking the bank... as it's 100% free with no card required.
What's Included:
Up to 200 orders per month
Points for purchases and account creation
Referral program
Fully Customisable Loyalty Landing Page with included pre-built modern components
Earning Rules such as social follows, product reviews, purchases & more
Email notifications
Site-wide Widget that's also mobile-responsive
The Good: Dead simple setup, clean & modern interface with generous feature access on the free tier. Customer support is also directly contactable from the app which is rare for free plans. Overall it is one of the most generous free tiers on the market when it comes to shopify loyalty apps.
The Not-So-Good: Some features are for paid users only. Once you hit 200 orders per month, you'll need to upgrade.
Great for: New stores or those processing under 200 orders monthly who want a "set it and forget it" solution. Or stores that are looking for a paid option to handle a larger order volume.
2. LoyaltyLion (Freemium)
LoyaltyLion offers more sophisticated features even on their free tier, though with some notable restrictions.
What's Included:
Up to 400 monthly orders (With a limit of 800 orders all-time on the free tier before upgrade required)
Limited Points & Rewards
Money off voucher rewards only
Basic analytics
The Good: Provides more data access than most free plans, comes with a solid data analytics dashboard - however this may not be very useful due to the limit of 400 monthly orders.
The Not-So-Good: Most of the best features (like advanced referrals) are locked behind paid plans. There is also a limit of maximum 800 loyalty members - so even if you process less than 400 monthly orders you still need to be careful of how many users are in your loyalty program.
Best For: Established stores with engaged customer bases who want deeper insights into their loyalty program performance.
3. Growave (All-in-One Free Plan)
Growave takes a different approach by combining loyalty with reviews, wishlists, and social login in one package.
What's Included:
100 Orders a month (500 total max orders)
Reviews
48hr email support
The Good: It's a useful all-in-one solution. Instead of installing separate apps for reviews and loyalty, you get everything in one place. However arguably a one size fits all solution usually lacks quality in some areas.
The Not-So-Good: With so many features packed in, it can feel overwhelming initially. Some users report slower loading times compared to single-purpose apps, this could be due to feature bloat. There is also a strict limit of 100 orders, and once you hit 500 total orders you need to pay.
Best For: Store owners who want to consolidate multiple functions into one app and don't mind a slightly steeper learning curve.
4. Loyalty & Rewards by Yotpo (Swell)
Recently acquired by Yotpo, Swell's free plan remains one of the most generous in terms of features.
What's Included:
Up to 100 orders per month
Points and VIP tiers
Customizable rewards page
Email and SMS integrations
Basic analytics
The Good: The VIP tier system works exceptionally well for creating customer segments. Email integration is seamless, and the customization options are better than most free plans.
The Not-So-Good: The 100 order limit is pretty restrictive, and recent changes under Yotpo's ownership have left some users uncertain about the program's future.
Best For: Smaller stores that prioritize customer segmentation and have strong email marketing strategies.
How to Choose the Right Loyalty App for Shopify
Consider Your Current Order Volume: If you're processing around 200 orders per month, Loyalty Wizards plan might be your best bet, as it offers 200 orders on the free plan and no max order limit (the limit resets each month).
Think About Your Tech Stack: Already using Yotpo for reviews? Swell integrates seamlessly. Heavy on email marketing? LoyaltyLion's segmentation features might be worth the strict member limit.
Plan for Growth: Choose a program where the paid upgrade path makes sense for your business model. Loyalty Wizard's paid plan grows as your store grows, which means you'll only pay more money once you're actually generating more money.
Match Your Brand Personality: If your brand is all about simplicity, Loyalty Wizards clean interface & customisation features fit perfectly. If you're more of a "growth hacker" type, Growave's feature-packed approach might resonate.
Implementation Best Practices That Actually Work
Start Simple: Don't try to launch with every feature turned on. Begin with basic points for purchases and account creation. Add complexity as customers get comfortable with the program.
Communicate Value Clearly: Customers abandon loyalty programs because they don't understand the value. Make your rewards easy to understand and achieve. Don't set unrealistic goals or VIP tiers.
Promote at the Right Moments: Add loyalty program sign-up prompts to your thank you page, in post-purchase emails, and during the checkout process. Avoid being pushy on first visits as this can impact bounce rate.
Make Redemption Frictionless: If customers need to jump through hoops to use their rewards, they won't. Test your redemption process monthly to ensure it works smoothly.
Start with a free plan and then pay: If you're a new store just starting out - you don't need to pay for apps. Instead, make use of the free tier in the shopify loyalty programs mentioned above.
Measuring Success Beyond Vanity Metrics
Repeat Purchase Rate: Track how your repeat purchase rate changes after implementing your loyalty program. A good program should increase this by 10-25% within six months.
Average Order Value (AOV) of Loyalty Members: Loyalty members should have a higher AOV than non-members. If they don't, revisit your reward structure.
Customer Lifetime Value (CLV): This is the big one. Calculate CLV for loyalty vs. non-loyalty customers. The difference should more than justify any paid upgrades you're considering.
Program Engagement Rate: What percentage of your customers are actively participating? If it's under 20%, your rewards might not be compelling enough.
Ready to Turn Browsers into Buyers?
The best loyalty app for Shopify is the one you actually implement. Start with Loyalty Wizard today and start growing your community and turning loyal customers into brand champions.
Remember, even the most sophisticated loyalty program won't work if your customers don't know about it. Plan your launch, promote consistently, and watch your repeat purchase rates climb.
