How a Shopify Loyalty Program Can Help Your Fashion Brand
Why Fashion Brands Thrive with a Loyalty Program
Loyalty rewards encourage repeat visits and increased spending from your customers, enabling you to:
Capitalize on Seasonal Product Cycles - New apparel arrives seasonally. Loyalty programs incentivize customers to stay with your brand, participate in new drops / releases, and ultimately make repeat purchases.
Encourage Social Shares & UGC - Fashion is visual. Reward loyalty points for following your page & sharing looks on Instagram/Facebook to gain valuable user-generated content and visibility beyond your own social channels.
Maximize Customer Lifetime Value - Loyalty programs encourage repeat seasonal shopping with your fashion brand, preventing competitor switching and maximizing customer value (CLV).
To understand these more deeply, you can read our article on The Top 5 Benefits of a Loyalty Program for Your Fashion Brand.
Value of Customer Loyalty for Fashion Brands
For fashion brands, a 5% increase in customer retention can boost profits by 25% or more.
Fashion brands that are not focussing on customer retention are at risk of losing these customers to competitors who are actively rewarding their loyalty.
With Loyalty Wizard, we've made it easy to setup a loyalty program your customers will love and use.
Loyalty Wizard allows you to provide:
Exclusive Perks for Fashion - Drive loyalty beyond discounts. Offer unique rewards like exclusive discounts, free shipping & limited items via Loyalty Wizard. Create exclusivity and deeper customer connections to boost retention. Designing Irresistible Rewards for Your Fashion Brand Loyalty Program is crucial for making these perks truly effective.
Automated VIP Tiers - Increase lifetime value with VIP Tiers for your fashion brand. Reward top customers with escalating benefits. Motivate higher spending and engagement as shoppers unlock new status levels.
Social Engagement Rewards - Amplify your fashion brand on Instagram & TikTok. Reward loyalty points for follows, shares, and engagement using Loyalty Wizard.
Try Loyalty Wizard for free for your Shopify store
Instantly get access to a fully fledged loyalty program
Points program
Reward your customers for purchases, birthdays, social follows & more.
Ways to reward
Reward customers with many different types of rewards.
VIP Tiers
Reward your most loyal customers with exclusive benefits.
Boost Sales & Retention: See how a Loyalty Program could transform your Fashion Brand
A strategic loyalty program is one of the most effective tools for achieving this, driving tangible results for your bottom line. Don't just take our word for it – the data speaks volumes.
50% New Product Adoption
Existing, loyal customers are 50% more likely to try new products offered by your brand compared to new customers.
67% more orders
Apparel shoppers spend 67% more per order after being loyal to a brand for 30 months or more.
18% more revenue
Customers who are members of loyalty programs generate 12% to 18% more revenue per year than non-members.
